UX Research · Sacramento, California
Consumer product research, at every stage of the life cycle.
Philosophy
S-01I cover the whole portfolio, not just the flagship products. The stuff barely anyone opens still gets real research. Traffic isn't what decides that.
Strategy, discovery, launch, iteration, the long maintenance tail after. I've worked all of it. What changes is the method, depending on what decision is actually on the table.
My roots are in old school research. But I'm constantly testing what AI can actually do to speed the process up, mostly around screening and analysis these days. There's still a clear line for where a model gets trusted and where a person has to make the call.
Not every question needs a full study. I built a self-service layer so stakeholders can get answers on their own, which keeps the team free for the work that actually needs us.
Impact
S-02Work
S-03Sr. User Experience Researcher
2021 — PresentI research across the full consumer product portfolio, and across the full life of each product too, from strategic groundwork through launch, iteration, and long-term maintenance. The method changes depending on the stage.
UX Researcher, Contract · Personal Systems Software
May — Nov 2021At HP I ran launch-aligned studies across Wolf Security, including VPN and antivirus protection, plus webcam utilities and HP Dev One. I also facilitated design thinking workshops with a cross-functional team spanning several business units.
Principal User Experience Researcher
2018 — 2021I scoped and ran full research programs for clients in travel, health and wellness, and personal organization, plus mobile applications and personal systems software.
Case Studies
S-04Multi-round research, generative through evaluative, landed on one finding that reshaped where help shows up in the product: people don't go looking for it. It has to find them.
Generative & evaluative · Experian · Multi-phaseStakeholders don't chase down findings any more than users read instructions. Rebuilding how research reaches people, across three systems and counting.
Research operations · Experian · OngoingA diary study on an unreleased build found self-managed security asked too much of the average user, and reshaped the product around built-in IT support instead.
Diary study · HP Inc. · 2021Methods
S-05One-on-one conversations that surface the reasoning behind what people do.
Immersive observation of people in their natural setting to understand behavior in context.
Observing people in their own environment as they work through a real task.
Structured sessions where teams and users produce early concepts together.
Participants group and label content to reveal the mental model behind an information architecture.
Consolidating research into a small set of user models teams can design against.
Charting the full path a person takes across touchpoints to locate friction and gaps.
Watching people attempt real tasks to find where a design breaks down.
Testing, fixing, and retesting in short cycles so each change is validated as it's made.
Putting an early idea in front of users to check the premise before anything gets built.
Expert review of an interface against established usability principles.
Running identical tasks across competing designs to see which performs better.
Participants log experiences over days or weeks to capture behavior across time.
Structuring questions so the resulting data answers the question actually being asked.
Testing whether observed differences in the data are real or noise.
Structuring A/B and multivariate tests so results are attributable to the change.
A single-question loyalty benchmark, tracked over time and read alongside qualitative signal.
Measuring the same population repeatedly to see how attitudes and behavior shift.
Measuring whether a released feature is found, used, and kept.
Models handle transcription, tagging, and first-pass analysis under defined review standards.
A searchable store of findings so prior work is reused rather than rediscovered.
Tooling and templates that let stakeholders answer routine questions without a full study.
Documented expectations for method, sample, and rigor at each stage of the life cycle.
Onboarding and coaching researchers through study design review and craft feedback.
Aligning partners on the question, the method, and what the findings can and can't decide.
Tools
S-06Your session
S-07Every visit here is a small usability session. I observe it the way I'd observe any study, with the same respect for the participant. Everything above was measured in this tab alone, is stored nowhere, and disappears when you leave.